3 Tips to Increase Your Coaching Business Using Video Marketing

As a Coaching Professional, your content is your primary product. The Workshop or Seminar you conduct is a huge part of the flow of education for your clients, and of income for your business. The decision to market using video is a smart one, but how do you maximize the exposure you’ll receive from your free, trial, paid, and subscriber videos? This article will help you understand the benefits of video marketing, and some tactics for making the most of every minute of camera time you put in.

– Video marketing is a great way to gain exposure for your business, but it’s also a great way to introduce your prospective clients to your personality, and the core values you carry into a coaching relationship. The short videos people post on video sites like YouTube are a great way to introduce people to your personality, and with a little SEO, they can be wonderful vehicles for traffic back to your site. It’s as simple as uploading a transcription of the video onto YouTube’s server, with timestamps, and allowing the search engines to crawl your content, producing more views, increased traffic, and more relevant traffic.

– Your workshops and seminars are also great fodder for YouTube snippets. Seeing you live can influence your prospects far greater than a scripted intro video, plus, it allows them to choose the topics they wish to cover, based on the search engine results. YouTube has an option they can choose to start the video at the keyword they searched for, and when they want more, they can go back and watch the whole thing.

– If your content is mostly audio, you still have plenty of content for video marketing. You just need to get transcripts, produce a nice PowerPoint to go along with the snippet, and then, with the increased traffic, you can use the snippet as an introduction to the entire class. When people purchase the class, you provide the transcription as well, and you are then able to ask more money for the class, without actually having done more work.

Coaching as a business can be fun, rewarding, and challenging. Use video marketing to help you promote your business, so you can spend more time doing what you do, which is helping your clients, and less time marketing for clients.

Personal Training Business Pillars of Success

Every individual who starts a personal training business begins with a desire to become successful. Some want large fitness financial gain while others want the freedom of working for themselves. The bottom line is success is a main goal.

The unfortunate thing is not everyone who starts out with that fitness business desire for success actually ends up successful. As a matter of fact, most people don’t become overly success. Why? Because they have not had the proper personal trainer training.

There are 3 pillars of personal training business success that must be followed by any professional trainer who really wants to make it to the top. Missing one of the 3 fitness business success pillars will short circuit your overall results.

If you are truly serious about dominating your niche in the personal trainer business market, then I strongly encourage you to incorporate not one, not two, but all three of the fitness pro success pillars presented below. Every successful professional incorporates all three.

3 Personal Training Business Success Pillars

1. Continuing personal trainer education

Whatever you do, don’t ever think you know everything when it comes to exercise science. As the industry continues to evolve you must be at the forefront by being at the cutting edge of what is going on. Never, ever, stop learning more about anatomy, exercise physiology, kinesiology, and even nutrition.

It is wise to invest a set amount of time, and money on continuing education each week. Attend fitness business seminars, and workshops. Make sure you are getting monthly research publications from the NSCA, and/or ACSM.

Watch videos, and read the blogs of the most respected strength, and conditioning professionals in the industry. With the advent of the internet, continuing education for your personal training business is quite simple. You have the information you need at your fingertips.

Commit to never stop investing in your personal trainer education. The most successful fitness pro’s value continuing education.

2. Study personal trainer marketing, and sales

If you want a nice fitness business salary you must first understand how to attract, and sell clients. Without this skill you could be the best fitness coach in the world, and nobody will know about you.

For every hour you invest in the physical training part of the business invest a quarter of the time in information on how to sell, and market personal fitness training. Doing so will surely boost your business to the next level.

You will want to regularly attend personal trainer business seminars, invest in fitness business courses, and subscribe to online personal training business newsletters such as Personal Training Insider.

3. Continuous study of human behavior, and fitness coaching

The 3 pillars of personal training business success is to educate yourself on coaching, motivating, and influencing individuals. Isn’t that what you have to do as a professional fitness trainer? Motivate, and influence to greater health, and fitness. Therefore, you need to continuously invest in the study of human behavior if you want to make an impact in people’s lives. Remember, you are in a business where you have to inspire people into movement.

The most successful trainers all live by the 3 personal training business pillars mentioned above. If success is in your cards, you too, must continually invest in your fitness trainer education.

9 Reasons Why You Should Choose Independent Birth Education

So you’re pregnant, want the very best birth for you and your baby and want to get your hands on as much information as possible! Here’s 9 great reasons why independent childbirth education is going to help give you the best chance possible at the most positive experience. So, why should you choose independent childbirth education? Because…

1. Independent Educators Are Specialists In What They Do

When you choose an independent educator, they are trained specifically in birth education. Some are also skilled in other areas including midwifery, birth attendants (doulas), natural therapists and more. Birth education is a major component of an independent educator’s work, compared to a hospital which may or may not have specialised educators. Many hospitals rotate midwives and/or physiotherapists into the job of running birth education classes, so you never know who you’ll get, what their philosophies and attitudes towards birth are and let’s face it – they may not even like presenting birth education. It may be a part of their job they are required to do. Either way, educators as passionate about education.

Independent educators know the right way to encourage both yourself and your partner to feel comfortable and engaged. You don’t want a presenter to start a session with something like this (said in a smug fashion), “You all probably want a natural birth right now, but around 40% of you are going to end up with caesareans anyway.” This is what one of my clients told me happened in their classes. Nice positive way to start the session! Sure it might be true (some of our hospitals have caesarean rates even higher than this) but negativity is catching and it’s all in how you present it. The class apparently went downhill from there so my clients walked out soon after. They went on to have one on one independent education and loved it.

Even if you’ve had a bad experience before, great birth education is so important, so don’t give up – find something better! Don’t settle for maccas when you can have a lamb roast with all the trimmings! There’s lots more you can learn from independent education that you’ve not heard in hospital based classes.

2. Information is Not Hospital Policy Biased

Hospitals all have varying maternity policies (and know that policy is not law, so you don’t have to legally do anything they tell you) so whoever makes the decisions can influence what you hear and what you can and can’t do.

Policies can be/are based on reducing potential legislation, making birth progress to their own time preferences so there are beds available, making things easier or ‘safe’ for staff – even if it’s not in the mother’s best interest. Yes that sounds strange, but in a leading Melbourne private hospital, I have seen midwives refuse to let women birth on the floor (on a mat/squatting etc) because of occupational health and safety apparently (the midwife also said she didn’t want to stand on her head to ‘deliver’ her baby). She then went on to repeatedly tell the mother to lie on her back and get off her hands and knees to make it easier. Luckily dad firmly said no.

If you’ve had hospital education (or believe what you see on t.v.!), you might think that’s just how you’re supposed to do it – “Ahhhh, I need to get on the bed and lie down my back!” which in labour becomes, “Gees it’s really painful in this position and I don’t know if I can cope anymore.” I had my two children in a private hospital and thinking about this bed issue later I found it curious that I had unconsciously gravitated towards the bed when I arrived. I guess it happened because the bed is in the centre of an empty room and I felt clueless and unsure of what to do, with no tools or decent knowledge under my belt. Lucky I know better since my births.

Most hospitals like you to be compliant and on the bed most of the time, when it’s the last place you want to be for a good labour. However, if you’ve had independent education, you would know that pushing while on your back is not only more painful, but much less effective – in fact it’s THE least productive position to push in. Why? Because your uterus which normally contracts away (or upwards if you’re lying down) from your body, which means it will be working against gravity if you are lying down. Women in labour naturally want to lean forward – something your pelvis does when it contracts, so it makes sense to work with it. Your pelvis is also least open when on your back, whereas squatting gives you up to 30% more pelvic space. Thats something pretty neat I learnt after I had given birth – but not what you’ll hear in hospital classes. And if you end up in a private hospital like the one I mentioned, you might not even be able to do that, further reason why they do not have their hospital built with the premise of helping you have the best/easiest birth possible.

Remember a hospital is a business and has business issues to consider firstly and foremostly. They don’t open with the premise to give women the best experience possible, but to have a functioning maternity unit and to succeed as a business.

3. You’ll See Birth DVDs Designed To Inspire Not Frighten

Believe it or not, there is actually a birth DVD that’s been in circulation for years in some hospitals where the labouring woman is yelling something like, ‘Get me a gun so I can shoot myself.’ This and many other DVDs have result in couples walking out of their classes feeling like they cannot cope with a vaginal birth, serving to further convince them that they actually do need drugs for the birth – just like all their friends have told them. There are many factors that result in how a woman copes in labour and this is a big blow from the start. The DVD I saw when I was having my daughter was a mother in a hospital bed, screaming in pain, who then asked for an epidural and then she was really happy. What sort of message do you think this sends out to a first time, nervous expectant mother and father?

The DVDs some hospitals show are definitely not productive nor appropriate, whereas DVD’s you see in independent classes are very inspiring, uplifting and show you the potential of your own body.

4. You’ll Gain Many More Tools For Natural Pain Relief

Both yourself and your partner will have more confidence on how to cope with the tougher parts to labour if you are given more options and tools for natural pain relief. That one thing that ends up being your lifesaver, helping you get through without pain relief, may be so simple. If you happen to be in a class which skims this part of the education or omits it altogether in preference of pharmaceutical pain relief, then that’s the path you are most likely to take – because you don’t know any other options and you just cannot think about it and what you want in labour (apart from wanting to get the baby out – NOW!). You are also being given an important insight into the philosophy of the hospital when they teach pain relief in the form of drugs. I remember one client telling me that her hospital (a large Melbourne private hospital) had birth classes which was very detailed about pain relief – there was lots of information about epidurals and other drugs. I ended up asking a midwife during her labour why this was so, her reply, ‘Well most women walk in here wanting epidurals, so we just teach them what they want to know about.’ Too bad for the woman that would like to labour without one.

5. You Will Find Out ALL Your Options

Again, independent birth educators do not operate based on policy, but what is possible for you – what options and rights you have as a labouring couple. There will be no ‘we do this’ or ‘we do that’ only, ‘you could choose to do this’ or ‘you could choose to do that’ – with the pros and cons both ways. It is a much more balanced view of what’s possible, with the view that your body is extremely capable – and not just what everyone else is like.

6. You Do Pay For What You Get

Birth educators educate for a living, their livelihood depends on presenting great classes which couples enjoy. Great word of mouth feedback comes from their clients who leave the classes feeling great about birth – informed, empowered and educated.

So it’s in their best interest to make sure the class is worth it to you, since it’s their own business and not someone else’s. Some hospitals offer their classes for free, some don’t – either way your money is best invested in independent education. I was shocked at how much I wasn’t told in a hospital class, after attending independent classes during my training as a birth attendant. I even felt angry for some time – the care factor is so much more evident during independent classes. The educators genuinely want you to have a great experience and have great philosophies about birth.

7. You Know Who You Are Getting

Independent birth educators often operate individually or in a small team, so you will know who you are getting. You will be able to find out what their testimonials and feedback are like before you go, so you know you are getting a great service. They are also happy to take your calls and questions before and after the classes and trying to locate them isn’t as difficult as in a big establishment!

8. Helps Partners Get More Involved

Because more time is spent on tools you can use, and the classes are more in depth in general, fathers-to-be learn much more and feel more comfortable getting involved – which is good for dads-to-be and good for mum-to-be. It’s so important that a partner learns and understands what’s going on during labour, as a support person who panics or is unsettled in labour will have the same effect on the mum – she needs someone solid as a rock to get her through. Pain relief is often used by mothers to help escape that horrible feeling of not being supported, or when she feels frightened or anxious.

If a partner only knows that if there is pain, the only way he can help is to offer pain relief, then that’s likely where the birth will go. Men tend to be ‘fixers’, they like to fix, and there is nothing wrong with that, but this puts them very much outside their comfort zone in birth, where there is nothing he can do to take it all away. Labour is not a time for saving or fixing, but encouraging and reassuring!

9. It Will Help Better Form Your Birth Preferences (aka Plan)

If you are more aware of your options and choices, then you will be able to have a more in-depth discussion with your partner and your support people about the choices in your birth plan. You will have more control over what you want, rather than feeling you have to ‘leave it to the experts.’ You don’t need to be an expert to have a great, empowered birth, but you do need to inform yourself and your support people and make choices based on what you have learnt. And the best, unbiased place to learn about your REAL options and gain more knowledge and tools for your birth is through independent childbirth education.

Where Can I Find An Independent Educator?

In Australia, NACE are the National Association of Childbirth Educators, and can help you locate a member in your area. Some educators I recommend in Melbourne, Victoria (but are not limited to) include:

* About Birth
* Birthing Wisdom (Rhea Dempsey) workshops
* Birth by Di Diddle
* Wonderful Birth by Lina Clerke

For the Men

A great book I recommend to all men is Men At Birth by David Vernon. It’s a great book written by Australian men, for men.

Important to Note

While there are some brilliant birth educators out there, it’s really important that every birthing couple realises that it’s not birth classes alone that will get them across the line. Yes, they are a great start and will likely have you thinking about lots of things you hadn’t already thought about, but all your choices as a whole will shape your birth, not just education. The carer you choose, the hospital (or not!) you birth in, your support people and the philosophy of all of those things and the books you read can impact on what sort of birth you end up having.

For example, if you really want a natural birth and have chosen an Obstetrician and private hospital – then you have chosen the statistically worst option for avoiding interventions including pain relief, caesarean sections, assisted delivery – there are plenty of pieces that make up a puzzle. Check out our article, Natural Birth – Giving Yourself The Best Chance for more information.

How to Start a Seminar Business

Starting a seminar business is easier than you think. Even though public speaking is one of our greatest fears, if you can overcome your fear, you have the opportunity to promote your product or service through informational seminars. All you need is a great topic, resources, determination and practice. Once you’ve established your seminar business you can sell residual products or sign people up for additional services. Read on to learn more.

Create a great topic. Your seminar should inform, inspire, motivate and cause people to take action. Usually, the action you’d like them to take is to purchase your product or service. Tailor the presentation to meet the needs of your audience. How can you help them to reach their goals?

Determine a course of action. The first step, obviously, is to create your seminar. Then, you’ll need to start contacting various groups offering your service.

Create any residual products. Seminars offer the opportunity to share your expertise as well as promote your products/services. Have brochures explaining your services and any workbooks or books you’ve written on-hand to sell after the seminar.

Decide if you want to charge for the seminar. If you’re selling a residual product or service, you may want to offer free mini “educational” workshops to generate interest. They’re a great way to build a customer base and market your business. Civic groups, church groups, networking groups all need speakers at their monthly meetings. Call these groups and offer a free lecture. Afterwards, you can speak with individuals and offer your residual products/services.

How to Start an Educational Consulting Business

If you are a highly experienced educator or a highly qualified businessperson or administrator in the education field, you may put your skills to work as an education consultant. Consultants are entrepreneurs, generally working for themselves at a significant hourly or per-project rate. This work comes with all the risks and rewards of being a small business owner: being your own boss, setting your own schedule, living with an unpredictable income, and being at the constant mercy of clients.

Determine who your target market is. You may choose to work with schools, parents and students, or companies and organizations such as textbook publishers, governments or international development organizations. Base this decision upon your expertise, your ability to contact potential customers in that market, the size of that market and the speed with which it’s growing, and your passion.

Investigate your competition. Local schools or organizations may already have consultants or other resources that they use to do the same tasks you would be providing. Be particularly aware of free resources that may make your offering obsolete. Determine what needs your customers have that are not already being fulfilled. These are areas you can compete in.

Develop your specialty and offerings. You may choose to help private secondary schools go through the accreditation process or to help parents decide which schools and afterschool programs to enroll their children into. In all cases you should have a significant expertise in that field or formal education to back that up. A Ph.D. or Doctor of Education degree may be a necessity, depending upon the competition in your market. If your consulting is directed at families and includes helping a child get back on track academically or working with special groups such as the gifted or learning disabled, you may start your practice small with tutoring and working one on one with students.

Price your services appropriately for your market. You may choose to quote an hourly rate, a per project flat fee, a percentage of the budget for the project, or other pricing strategy. Try to put yourself in your clients’ shoes to determine whether your rate is fair for what you’re providing. Then calculate your costs and your required salary to determine whether that price will meet your needs.

Set up your business. You need a business license from your state, and in some states you may need licensure or professional insurance. You’ll also need a business checking account, business cards and a website. You should consult with a certified public accountant (CPA) or tax accountant to help you separate your business finances from your personal finances. Consult with a lawyer to draw up the contracts you will use with your clients.

How you market your services depends upon what types of clients you chose. If your clients are schools, you may be trying to reach school administrators, who are likely to attend workshops or read informative articles. In that case, write those articles or sponsor or host workshops. A consultant must never stop selling services. Make sure everyone you know is aware of what you do and is able to convey that message to others in a few words.

How to Write a Contract for Conducting Workshops

Many entrepreneurs supplement their earnings by conducting workshops. These workshops can be “stand alone” events or part of a larger conference. They provide wonderful opportunities for sharing expertise and marketing one's skills. Regardless of the setting, workshop presenters should always draft written contracts that clearly outline the workshop services they will provide. A well written contract will ensure that all parties understand their obligations and will help reduce the likelihood of misunderstandings and legal disputes.

Identify the parties to the contract. Include the name and address of each party. Generally, the parties will be the workshop presenter and the entity sponsoring the workshop, or the party responsible for paying the workshop presenter if different than the sponsor. Be sure to include the correct names of business entities along with their appropriate business designations.

Describe the services and obligations the parties have agreed to provide. Be specific about the times and dates of the workshop, the length of the workshop, topics to be covered and any additional expectations of the workshop presenter such as book signing after the workshop. Address issues relating to whether and what technology must be available at the workshop site, audience size and sound system needs.

Describe the fees and expenses covered by the contract and when payment is due. The workshop presenter may charge a flat fee or an attendance based fee. The presenter may also require payment of a deposit, which may or may not be refundable. If the parties agree to cover some of the presenter's expenses, like hotel, mileage, meals or photocopying, these expense categories should be listed in the contract. If any limits are to be applied to these expenses the contract should include those limits.

Address the ownership of intellectual property. If the workshop presenter plans on providing materials, whether in print or electronically, the contract should state that the materials are the presenter's copyrighted materials and should specify how the materials may be used by the workshop sponsor and attendees. Similarly, if the workshop is going to be recorded, the contract should address how and to what extent the recording may be used, such as archival purposes only or limited rebroadcast.

Anticipate the unexpected. The contract should include provisions for cancellation that identify whether a party may cancel the workshop, the penalties, if any, for cancellation and whether the parties will attempt to reschedule the workshop in the event of cancellation. Events that might cause cancellation include insufficient workshop enrollment, illness, bad weather and other events outside of the parties' control. Establish a plan for dealing with unexpected events and incorporate that plan into the contract.

How to Organize a Seminar

If you’re a speaker, consultant or educator, seminars might be your business. If you’re another business owner, seminars might be one of the best methods for you to market your business. Whatever your reasons for organizing a seminar, the same basic steps should be followed to create an event that runs smoothly and impresses your participants.

Choose your topic. If you’re a consultant or speaker, it’s likely that you’ve been asked to speak to a group about a certain topic. If you’re a business owner organizing a seminar to promote your business, you should select a topic that will appeal to your target customer. For example, an attorney might organize a free seminar for the public on estate planning.

Select your venue. Try to estimate the number of participants you’ll have and choose a venue that will have ample space for everyone to sit comfortably. You’ll also have to take price into consideration when selecting a venue. Some venues can have room rental fees of several hundred or even thousands of dollars, while others are much more reasonable. Hotels often have banquet rooms where businesses frequently hold conventions, so that may be a good place to start in your search for a location.

Create and mail invitations. Depending on the size and formality of your event, your invitations can range from a simple document created in Microsoft Word to a fancy design created by a professional designer. Mail your invitations several weeks in advance to allow participants time to plan to attend. Don’t mail the invitations so far in advance that they may forget before the actual seminar date arrives, however. You can also email your invitations, but keep in mind that they may end up in several recipients’ spam folders.

Decide whether you’ll offer lunch or light refreshments. If your seminar runs for several hours, it’s a nice touch to have light refreshments available. If your seminar starts early in the morning or runs over the lunch hour, providing lunch is recommended. Some venues have a requirement that you utilize the services of their in-house caterer when holding an event at the facility. Be sure you know the rules of your contract before you order refreshments.

Create your presentation materials. Make copies of handouts, or have them printed at a professional printer. You’ll probably want to create a PowerPoint presentation so you have a visual reference when you or your speaker are presenting material. You can easily create a handout for your participants by selecting “handouts” under print options. Make sure you select three per page, and your participants will be able to take notes directly on their handouts.

A few days before the event, finalize your number of attendees based on your RSVPs. If you choose, you can call other people that you’ve invited to remind them of your event and give them one last chance to register. Leave a message for anyone you don’t reach, if possible, and instruct them to call you as soon as possible if they plan to attend.

Create a sign-in sheet and nametags. It’s nice for seminar participants to be able to meet other people and immediately see their name and where they are from. It eliminates some of the uncomfortable feelings people have when introducing themselves to new people. A sign-in sheet will prove useful if you plan to offer any type of continuing education credits to your participants, or if you simply wish to keep in contact with your participants after the seminar. You can ask for their names, addresses, phone numbers and email addresses. It’s wise to offer a box they can check if they don’t wish to receive further communication from you.

Create packets for each table setting. You may want to include brochures and other promotional material about your business. You’ll also want to provide something for your participants to write on and a pen for them to write with. If you don’t have these items with your business logo on, the venue where you’re holding your event may have pens and pads that they’d be happy to provide.

Confirm details with your contact person at your venue a few days prior to your event. You should also confirm a final head count with your caterer if you’re having food catered. Be sure to let your caterer know if you’ll need them to supply paper products, such as plates, napkins or cups. Make any payment arrangements necessary. Some venues and caterers require upfront payment, while others are happy to collect money the day of your event.

Set up your venue the day before or morning of your event. You’ll want to be sure that your venue staff have the room set up the way you asked. You’ll also want to place your packets and other materials at each place setting before your guests arrive. Walk around the room and make sure everyone will have a clear view of you or your speaker at the front of the room.

Plan for yourself or a representative from your company to be present when the first guests will begin arriving the day of your event. You’ll want to greet people and direct them to the sign-in sheet, the location of restrooms and the refreshments.

What Can You Do With a Master’s in Special Education?

The demand for specialists in the field of education continues to grow. One area that requires a master’s degree is special education. This area allows specifically trained educators and coordinators to work with students who have academic and behavioral needs, as well as colleagues who might need training in special education. Having a master’s degree helps professionals get placed in administrative positions in the elementary and secondary school setting, as well as at the collegiate level as mentors and instructors.


A master’s degree in special education is a good qualification for a position as a mentor or coordinator in the classroom. Usually, these positions are within elementary or secondary classrooms. Coordinators are responsible for making sure that special education or resource teachers are collaborating to meet the needs of special service students. This might include overseeing the special education program or setting up all building-wide meetings or training. Additionally, the position might entail preparing IEPs (individual education plans) for students. Having a master’s degree is essential when it comes to the amount of information and communication that has to be transferred and organized. The degree prepares special education coordinators with the right tools to maintain a leadership role.


In addition to working as a coordinator for the school district, you can use this master’s degree on the collegiate level, acting as an instructor for future special education teachers. These positions require a higher-level degree, while also taking advantage of an experienced instructor’s knowledge from years in the classroom. Instructors may also be responsible for making classroom visits to undergraduate special education students, who are completing the student teaching portion of their degree. Acting as a mentor, the visit would include an observation and important feedback about how to improve or maintain skills in training.


An option for a special education professional looking to branch outside of the classroom is to prepare and facilitate workshops for districts or professional development. Districts are often looking for new strategies and team-building ideas to bring into their schools. A master’s degree in special education would qualify one to conduct these workshops. A workshop might be themed around helping schools understand the components needed at school for the best interests of the children in need.

Speech Pathologist

Speech pathology also requires a master’s degree. A speech pathologist’s job is to work with students on pronunciation, rhythm and fluency. An important element is for the pathologist to develop individual learning methods for the students. Because a great part of this field deals with background in physiological and psychological connections, a higher-level degree is mandatory. Speech pathologists do not only work with students. Often they are in contact with parents and help families understand and track the progress of their child.

Occupational Therapy

A master’s degree is also needed to work as an occupational therapist. Occupational Therapists work in the school setting with students who might have physical disabilities. They work in the practice of “inclusion,” which is a method of helping students with disabilities be as much a part of the regular classroom setting as possible. This might include visiting the classroom or bringing into the classroom special items or equipment that make it possible for the student to participate.